How Drug Reps Make Friends and Influence Doctors
by Kevin Flatt
Filed under Ethical Issues in Health
This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing. The authors of the article are Adriane Fugh-Berman, an Associate Professor in the Department of Physiology and Biophysics, Georgetown University Medical Center, Washington, District of Columbia, [...]
