How Drug Reps Make Friends and Influence Doctors

This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing. The authors of the article are Adriane Fugh-Berman, an Associate Professor in the Department of Physiology and Biophysics, Georgetown University Medical…

Neurontin Used for Pain: Doctors Influenced by Drug Reps

Neurontin was approved for the treatment of partial seizures in epilepsy but was increasingly used for pain management due to doctors being illegally influenced by a drug company. Drug company representatives frequently promoted non-approved uses of the drug gabapentin (Neurontin) to doctors and these visits often resulted in doctors planning to increase their use…